Pay Per Click Management & PPC Services

Our pay per services includes expert keyword research, ad writing, custom landing pages, advertising campaign set up, split ad testing, daily pay per click management and monthly reporting.

Pay Per Click Campaigns

PPC is deceptively simple and we have spent the last 17 years providing expert consulting and campaign management services across the US and Canada. Many times clients have burnt through a small fortune before deciding to call in our experts. We can only show just a hint of our previous work. Our competition also visits our web site. We have over 17 years of proprietary Internet marketing information. Other Internet marketing companies simply don't have our experience and our success rate.

Our campaign managers track and record the results of your search marketing campaign in order to provide detailed reports including: cost per click, cost per conversion, A/B Ad split testing and other important metrics to constantly improve your ROI. We have meetings with company representatives in which we will review, revise and implement our findings.

AD Testing

The difference a few words can make! The top ad version is our suggested PPC ad. The bottom was the mandatory ad sent from the corporate office.

The Campaign Results

In less than 4 hours we had the total support of the corporate office and exceeded their ROI expectations.

 

Lead Generation Services

Home based business and business opportunity lead generation.

60 days after hiring Ad Web for PPC campaign management and consulting services.

Number of leads generated with new and improved PPC Campaign 324 vs 348 with the old campaign. Wait 348 leads is better right?

Not in this case. Our leads closed at 20% more vs the old campaign. Then you have to factor in the lower cost per conversion $13.63 vs $ 36.58 which saved them $8,597.65 in monthly per click costs. This campaign was the beginning our PPC partnership program. If your company is spending over $10,000.00 a month in ad spend we manage the campaign for a flat fee for the first 90 days after that we progress into more of a commission or performance based fee structure based on saving and conversion optimization.

Online Lead Generation Solutions w/ Pay Per Click Conversion Optimization Services.

The higher education lead generation space is very competitive. Ad Web consultants were brought in when an education lead generation company needed to lower their costs and increase conversions. Working with other internet lead generation companies is not uncommon for us. Our 17 years of SEO and PPC experience really set us apart from other internet marketing companies.

Quick snap shot of the conversion results.

 

Cost Per Lead (CPL) Analysis

Here is a tool from the Harvard Business School used to determine Life Time Value of a customer.

Estimating the Cost Per Lead ( CPL) Ad Web llc PPC Budget and CPL Pre-campaign launch estimations. CPLs Will vary by industry. We take the short term and life time value of your customer to ensure your pay per click campaign generates positive ROI.

How did we do?

These totals did not include phone tracking conversions which increased the total number of leads at a even lower CPL

Expert Pay Per Click Campaign Development
Expert Analysis of Existing PPC Campaigns

PPC References Available.

Increase targeted web traffic to your Website with our pay per click advertising services. Ad Web Designs offers professional paid search management services for Google AdWords, Yahoo! Search Marketing and MSN AdCenter accounts. Our pay per click experts have produced instant results through our Pay-per-click management services. If you would like to increase the return on your ppc budget please contact us.

Our PPC service experts will use campaign management techniques developed during our over a decade of paid search experience.
We will manage, select and build your keyword lists. We will add and build a list of negative keywords. This and develop landing pages to increase your website conversions.

We will write a targeted call to action advertisements to increase the amount of qualified clicks through's to your paid search campaign. We will increase your online visitors and online sales by choosing the best converting keywords. These keyword specifically target the product or service your company offers. We also design custom landing pages to convert more of paid search campaign clicks.

 

Google Adwords, Yahoo Search Marketing and Bing Microsoft Adcenter

PPC Set -Up Includes: Campaign Research, Competition Analysis, 100 Keywords, Negative Keyword Research and Negative Keywords List Building and Creative AD Writing That Get Target Web Visitors to Your Landing Page.

Google Adwords Pay-Per-Click Campaign Management	Starter and Test Campaigns Available
Local Adwords Campaign
Regional Adwords Campaign	Call for quote
National Adwords Campaign	Call for quote
International Adwords Campaign	Call for quote

Campaign Set Up Prices Will Vary Because Campaigns Vary. Google Adword Campaigns can have 100 keywords or 500,000 plus keywords. Contact us for a Google AdWords campaign quote. Education Lead Generation For Student Enrollments.

 

.Ad Web Designs -. We have been proudly using ADwords for search marketing clients several years before the Adwords certification process was developed!
Unfortunately anyone being Google ADwords certified does not mean your doing business with a real pay per click expert. The Adwords certification and making a positive ROI are two separate concepts.

Would you call yourself a professional photographer after reading the instruction manual for a new camera? OF COURSE NOT!

Most business owners are unaware of what classifies a company as Google Certified . The exam only costs $75.00 for the certification and it is open book or in this case open web. However many fly - by - night online advertising companies will gladly pay the $75.00 to be Google certified to evoke false sense of pay per click expertise.

DO YOUR RESEARCH!

What makes people click?

Pay Per Click Advertising on the Internet - Choosing Keywords that convert into leads and sales.
The number of keywords people enter into a search engine to find the information they are searching for.
This volume traffic by Search Engine list was updated August 2007 vs 2009 and reported by Nielsen Net Ratings

1. Google 49.5% Now 53.6%
2. Yahoo! 23.8% Now 19.9%
3. MSN 9.6% Now 12.9%
4. AOL.com 6.3% Now 5.6%
5. Ask 2.6% 1.7%
6. Overture 4.8% NA
7. Others 8.5% NOW 6.3%

SEE THE LIST

People looking for products and services are really starting to learn how to find exactly what they are looking. They are starting to perform very targeted search inquiries.
Search Engine Visitors Using 1 Word 24.76% Now 13.48%
Search Engine Visitors Using 2 Word Searches 29.22% Now 28.38%
Search Engine Visitors Using 3 Word Searches 24.33% Now 27.15%
Search Engine Visitors Using 4 Word Searches 12.34% Now 16.42%
Search Engine Visitors Using 5 Word Searches 5.43% Now 8.03%
Search Engine Visitors Using 6 Word Searches 2.21% Now 3.67%
Search Engine Visitors Entering a 7 Word Search 0.94% Now 1.63%

Google Adwords and Advertising Partners

Internet marketing campaigns using Google's Adwords will also show up in on the pages of other search engine including America Online"AOL", CompuServe, Netscape, Ask Jeeves, AT&T Worldnet, EarthLink and Excite. You can also advertise Google Affiliate Network. This is a network of affiliate websites which can provide a good source of addional website traffic..

Bing & Yahoo

Pay Per Click Campaign Services

Other Pay Per Click Search Marketing Campaigns - Yahoo Search Marketing & MSN Ad Center and other third tier search engines.

We can set up and maintain your yahoo pay per click campaign. Yahoo and MSN local search can be a valuable and cost effective way of getting almost instant traffic to your website.

We can optimize your key word selections, write your call to action ad and make a custom landing page for your PPC traffic to capture a higher percentage of your targeted visitors. Internet advertising on a network of search engines is a great way to get first page listings and "instant website traffic", We also have the ability to track phone and online leads and sales.

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